alt: architectural photography of white and gray house
title: Exotec expansion

Meta Description: Learn how Exotec’s new Head of UK Projects and VP of Business Development are driving their UK market expansion efforts.

Introduction

Exotec, a global leader in warehouse robotics, is making significant strides in its UK market expansion. The company has recently bolstered its leadership team by appointing Ada Ajoku as Head of UK Projects and Bassem Awada as Vice President of Business Development. These strategic appointments are poised to accelerate Exotec’s growth and solidify its presence in the competitive UK e-commerce landscape.

Strengthening Leadership for Market Growth

Ada Ajoku: Head of UK Projects

Ada Ajoku brings over 15 years of experience in the automation industry to Exotec. Previously with Dematic, Ada has a robust background in project management and has successfully led large teams and complex projects across the EMEA region. Her expertise in client modernization and upgrade requirements makes her an invaluable asset in overseeing Exotec’s UK project portfolio.

In her new role, Ada will collaborate closely with stakeholders to develop and execute comprehensive project plans, ensuring seamless deployment of Exotec’s advanced robotics solutions. Her leadership is expected to drive best-in-class implementation for clients such as Alliance Automotive Group UK (AAG), where Exotec’s Skypod system has recently been deployed in a major Sheffield warehouse.

Bassem Awada: Vice President of Business Development

Bassem Awada joins Exotec with an impressive eight-year tenure at Amazon, where he excelled in operations, retail, and cloud technology. His role at Amazon culminated as the Head of the AWS EMEA Marketing Response Centre, highlighting his proficiency in building and nurturing customer relationships.

At Exotec, Bassem will focus on identifying strategic partnerships and new growth opportunities within the UK market. His deep understanding of the retail and technology sectors will be instrumental in expanding Exotec’s customer base and enhancing market penetration in Western Europe.

Strategic Impact on UK Market Expansion

The infusion of Ada and Bassem into Exotec’s leadership team underscores the company’s commitment to expanding its footprint in the UK. Their combined expertise in project management and business development will drive Exotec’s mission to deliver flexible, efficient, and resilient warehouse robotic solutions to a broader range of clients.

Exotec’s latest deployment of the Skypod system with AAG UK marks a significant milestone. The successful implementation demonstrates the scalability and effectiveness of Exotec’s technology, setting the stage for future projects and customer acquisitions under the guidance of the new leadership.

Future Prospects

Thomas Genestar, Managing Director of Western Europe at Exotec, expressed enthusiasm about the new appointments:

“The appointment of both Ada and Bassem will be instrumental in the development of our UK activities, combining Ada’s extensive knowledge of the logistics ecosystem and Bassem’s expertise in building and nurturing customer relations. With Ada and Bassem on board, we’re eagerly anticipating what the future holds for our UK business, and look forward to announcing new customer wins in the near future.”

With the UK being a key growth area, Exotec is well-positioned to capitalize on the expanding e-commerce market and the increasing demand for advanced warehouse automation solutions. The strategic leadership additions are expected to drive innovation, enhance client engagement, and facilitate sustained growth in the region.

Conclusion

Exotec’s recent leadership appointments signal a robust strategy to deepen its market presence in the UK. By leveraging the extensive experience and expertise of Ada Ajoku and Bassem Awada, Exotec is set to deliver enhanced solutions and achieve significant milestones in its expansion journey. As the company continues to innovate in warehouse robotics, these developments reinforce Exotec’s commitment to becoming a global leader in the automation industry.

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