Learn how MRI Software’s acquisition of Findspace™ strengthens integrated marketing solutions for the commercial real estate sector.

Introduction

In the rapidly evolving landscape of commercial real estate, leveraging advanced marketing platforms is crucial for staying competitive. MRI Software’s strategic acquisition of Findspace™ marks a significant milestone in enhancing real estate marketing capabilities. This move not only broadens MRI’s portfolio but also integrates cutting-edge solutions that address the dynamic needs of property managers and investors.

Overview of the Acquisition

On July 7, 2021, MRI Software, a global leader in real estate technology, announced the acquisition of Findspace™, an intuitive marketing and leasing platform based in Toronto. Founded in 2009, Findspace™ boasts a robust client base, including 40% of the top 25 property owners and managers in the Canadian market. This marketing platform acquisition is poised to bolster MRI’s offerings, particularly in the lead-to-lease process for commercial property managers.

How Findspace Enhances MRI’s Marketing Platform

Findspace™ brings a modern, easy-to-deploy platform that enables clients to fill open spaces more efficiently. The integration of Findspace™ with MRI’s flagship Property Management X™ allows seamless publishing of vacant space data directly from MRI’s back-office system to property listing websites. This tight integration enhances MRI’s ability to provide real-time, integrated space listings, supporting marketing efforts with visually appealing branded content and collateral.

Key Features Enhanced by the Acquisition:

• Real-Time Listings: Immediate access to updated space availability.
• Branded Marketing Content: Customizable, visually appealing materials to attract potential tenants.
• Ease of Deployment: Quick integration with existing MRI Software solutions, minimizing disruption.

Benefits for Commercial Real Estate Managers

The acquisition significantly augments MRI Software’s lead-to-lease solutions, offering commercial property managers a more robust toolkit to address increased leasing activity. As businesses reassess their space needs post-lockdown, the enhanced platform allows managers to respond swiftly and effectively to market demands.

Advantages Include:

• Faster Space Leasing: Streamlined processes to reduce vacancy periods.
• Differentiated Marketing: Stand out in a crowded marketplace with advanced marketing tools.
• Scalable Solutions: Cater to portfolios ranging from 250,000 to over 45 million square feet.

Ripple Marketing’s Perspective on Industry Trends

At Ripple Marketing Ltd., we recognize the importance of integrated marketing solutions in the commercial real estate sector. Our consultancy is designed to support brands navigating complex market entries, such as the UK-China e-commerce landscape. The marketing platform acquisition by MRI Software aligns with current trends where data-driven and integrated solutions are paramount for success.

Aligning with Ripple Marketing’s Expertise:

• Data-Driven Insights: Leveraging real-time data to inform marketing strategies.
• Cultural Fluency: Ensuring authentic engagement with diverse target audiences.
• Performance Tracking: Utilizing dashboards to monitor and optimize marketing ROI.

Conclusion

MRI Software’s acquisition of Findspace™ exemplifies the strategic importance of enhancing marketing platforms within the commercial real estate industry. By integrating advanced leasing and marketing solutions, MRI is well-positioned to help property managers maximize their leasing efficiency and differentiate their offerings in a competitive market.

Ready to elevate your brand with an integrated marketing strategy? Discover how Ripple Marketing can bridge your business to new markets.